THE UNHEARD TRAUMA OF FATAL ROAD CRIMES IN NSW | 2023

ROAD TRAUMA SAFETY GROUP

The whitepaper for RTSG was designed to shed light on the suffering and painful experience of losing someone to a fatal on-road accident in NSW. Upon commissioning my role was to design the factsheet and whitepaper, thoughtfully balancing sensitivity with impact. This was achieved through the use of bold orange and black softened by circular graphics for approachability. Abstract, dark-toned imagery conveyed the theme without graphic content, while a strong page layout, and clean hierarchy guided readers clearly through the material. The design created an emotional connection and drove engagement, raising awareness and encouraging action.


ADOBE SUITE

MICROSOFT POWERPOINT